Archive for November, 2006
AMD monetizing invisible value
I am delighted to see AMD’s new marketing campaign using the latest SROI analysis techniques to express the full range of value their energy efficient servers deliver!
They do it using the whole range of information types: sheer dollars (over $1bn and, on their dynamic billboard, counting up like a lottery prize amount), colorful, qualitative description (poster on a bus stop stall, “you could’ve chilled all the oaky, buttery Chardonnay in Napa” with the energy savings)… I’m rooting to see them name the amount of emissions that could have been avoided!