Is the Corporate Sustainability Business Booming at Last?
Acknowledging the rising popularity around environmental and social issues, corporate responsibility campaigns have become very popular in recent years. Companies want to remind consumers what good they have done to promote their environmentally friendly products or to attract and hire new employees. A few of the corporate sustainability, socially-responsible marketing and “social strategy” firms expecting to grow by between 50-75% in the next few months include: Ethos JWT, BluSkye, Brown Flynn, and one of the field’s pioneers, our neighbor across the bay in Berkeley, Natural Logic.(See The Wall Street Journal, August 17, 2007: “Agency Finds Social Responsibility Niche. Ethos Helps Companies Gain Marketing Benefit from Do-Good Efforts”). SVT and HIP Investor are collaborating with Brown Flynn to provide strategic insight on impact measurement and systems. We’ll be expanding our list of collaborations this fall.
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