Archive for the 'Terminology' Category
BOP terminology
I’m curious what people think about the term, “Bottom of the Pyramid.” It’s descriptive and understandable, but implies a terrifically OECD-centric worldview. Is “Base of the Pyramid” any b
etter? Is there another phrase out there being used that people find to be as sticky and functional? We kicked off a discussion about this on the xigi blog. What do you think?